According to The International Ecotourism Society (TIES), ecotourism can be defined as “responsible travel to natural areas that conserve the environment, sustains the well-being of the local people, and involves interpretation and education”.
Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement, participate in and market ecotourism activities should adopt the following ecotourism principles:
Ecotourism is sustainable when it has benefits local communities and economies while controlling for negative environmental impacts. This is known as "The 3 P's or Sustainability - Good for People, Planet and Profit".